A leading Home Building company, which built more than 400 homes a year and was growing quickly, wanted to find a way to efficiently monitor the sales process, production of homes, pre-empt bottlenecks, allocate resources, forecast sales, analyze the operational health, marketing health and sales projections of the company.

The company, therefore, needed tools to increase the efficiencies in sales, resource allocation, communication and production processes.

The objective was to create an organization, which was transparent to both the employees of the company as well as the clients. It wanted to avoid an operational implosion by the growth pressures exerted on the organization and increase staff productivity and sales efficiency.