VGL Softech was confronted with a requirement to shift the e-commerce paradigm back up the distribution chain by one of the largest wholesalers of hardware products in the United States. The trick was to build a better distribution network on the internet for the company’s dealers as well as integrate it backwards to the company’s own site and further back to a platform where the manufacturers could place inventory in their own storefronts that the distributor did not necessarily carry in stock.